
Heritage Reimagined
Glitzy St. Moritz didn’t have to work particularly hard on convincing the world that winter could mean fashionable opulence rather than bone-chilling inconvenience. The Grand Hotel des Bains Kempinski was built in 1864—coincidentally the very same year a hotelier wagered his departing English guests that the resort town’s winter sun, coupled with its dry, crisp “champagne” climate, would be just as agreeable as its summer sun. With 322 days of sunlight a year, who could possibly disagree, and so development began in earnest. This hotel rose beside the effervescently iron-rich Mauritius Spring that drew the town’s earliest visitors, predating the ski lift, the Cresta Run, and much of Europe’s “grand hotel” tradition itself.
The hotel’s history, like St. Moritz’s, is lengthy although not without setbacks. Two Mediterranean palazzo-style floors constructed in 1864, its now-signature corner towers added in 1905, then a lengthy vacancy from 1914 to 1958, interrupted only for the Olympic Winter Games of 1928 and 1948, of course. Then in 2001, Viennese architect Franz Schnabel oversaw the fourteen-month renovation that gave the hotel its present appearance, and the work has continued in earnest ever since — a 26-room wing reimagined in 2023, 62 units reborn as 51 suites in 2024, and, most recently, the transformation of the storied Cà d’Oro dining room into NEORA, introducing the valley’s first Greek restaurant. All in all, a steady approach, to continually improve upon itself to create a winter wonderland, clearly emulating the town’s tagline: Always evolving, always unforgettable.