HELLY HANSEN, the world-renowned sailing brand, is proud to announce its continued partnership with New York Yacht Club American Magic, the United States' Challenger, for the 37th America’s Cup. With the Norwegian-based brand and the world-class sailing team having gained experience from the previous campaign, they are again joining forces with the common goal of bringing sailing’s most coveted prize back to its home, the United States.
Helly Hansen and New York Yacht Club American Magic share an innovative mindset and dedication to progress. By utilizing cutting-edge technology and high-velocity collaboration, both organizations continue to provide the best performance in their respective areas. As we look ahead to the 37th America’s Cup, their partnership will bring together top athletes, coaches, designers, R&D, engineers, and support teams, resulting in a campaign that will set new standards with its innovation and technology.






