HELLY HANSEN, the world-renowned sailing brand, is proud to announce its continued partnership with New York Yacht Club American Magic, the United States' Challenger, for the 37th America’s Cup. With the Norwegian-based brand and the world-class sailing team having gained experience from the previous campaign, they are again joining forces with the common goal of bringing sailing’s most coveted prize back to its home, the United States.
Helly Hansen and New York Yacht Club American Magic share an innovative mindset and dedication to progress. By utilizing cutting-edge technology and high-velocity collaboration, both organizations continue to provide the best performance in their respective areas. As we look ahead to the 37th America’s Cup, their partnership will bring together top athletes, coaches, designers, R&D, engineers, and support teams, resulting in a campaign that will set new standards with its innovation and technology.
"It was vital for our team to partner with a brand that is dedicated to making high-quality garments," Terry Hutchinson, Skipper and President of Sailing Operations for NYYC American Magic, said. "The Helly Hansen gear we wore during last America's Cup was constantly put to the test, and it performed well as a high-quality technical product. We need clothing that is tough and can perform consistently at a high level in difficult conditions both on and off the water." We're excited to continue to train and race in Helly Hansen apparel as we focus on our high-performance sailing program and target the 37th America's Cup."
Helly Hansen partners with professionals and elite athletes worldwide, using their insights and expertise to create reliable gear that can withstand even the harshest conditions. With professional feedback, the brand has an intimate understanding of high-performance environments and strives to develop gear that provides maximum protection so that professional teams and athletes can focus on their tasks without worrying about getting cold or wet. Helly Hansen will partner with American Magic and provide the team with apparel that meets and exceeds their expectations. Ultimately, this will enable them to perform at their best and have the best chance of winning the trophy.
“We are delighted to renew our partnership with American Magic,” said Carrie Ask, CEO of Helly Hansen. “Their team of world-class professionals and athletes shares our mindset and vision, so partnering closely with them is an honor and a great asset to Helly Hansen. We look forward to working with the team to extend performance limits on and off the water. We are committed to providing them with the best possible technical apparel to support their dream of bringing the America’s Cup back home.”
American Magic invested the summer constructing the team's foundation in the Port of Pensacola, FL, where sailing conditions in Pensacola Bay are ideal for perfecting the AC75. This marks the team's third winter of training on the Gulf Coast before relocating to Barcelona for the last preparations for the 37th America's Cup campaign in 2024. The 37th America's Cup will take place in Barcelona, Spain, in September and October 2024.
To stay updated on Helly Hansen and New York Yacht Club American Magic's partnership, visit hellyhansen.com and americanmagic.americascup.com. Furthermore, a supporter apparel collection will be accessible on Helly Hansen's website starting spring/summer 2023.
Photos Credit/Provider: Amory Ross for NYYC American Magic
