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Azimut Yachts and Bulgari's elite jewel display in Portofino

Azimut Yachts and Bulgari's elite jewel display in Portofino Azimut Yachts
11/07/2013
Published in Superyacht News
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Azimut Yachts and Bulgari are two luxurious brands who recently signed a partnership and use their creativity and manufacturing talent to create unique objects. From 20th to 22nd June, in Italy, top clients from diverse countries were welcomed by personal jewelers who showed them jewellery from the new collections and helped them with their purchases.

This special event took place in the surroundings of Portofino, one of Italia's most luxurious cities. What better setting could there be for this targeted, high-level, private event? Azimut Yachts were available for the exclusive use of guests, taking them on excursions exploring the spectacular sights of the Cinque Terre and to transfer them to the gala dinner.

"We are very satisfied with this partnership," emphasized Francesco Ansalone, the Azimut|Benetti Group Marketing Director. "We are two companies with very different backgrounds, but we undoubtedly share a nurtured passion for well-made, beautiful things that convey the best of Italian style and culture to an international audience."

Azimut Yacht's and Bulgari have many values in common: they have a creative talent, perfect service, the inseparable bond between craftsmanship and a culture of innovation, ethical conduct, attention to human resources, coherence and transparency in communication. Both brands also have a shared strategic mission, whose aim is to make total luxury an unforgettable and superb experience for clients.

Azimut Yachts, together with Benetti and the yacht services company Yachtique, is part of the Azimut/Benetti Group, the largest yacht and superyacht construction company in the world. Bulgari is the ideal representative for traditional jewellery-making with its charming collections of jewellery, as well as accessories, perfumes, leather goods and its luxury hospitality collection of hotels and resorts. Both companies made a big effort to transform this private event into a magical experience.

Umberto Macchi Di Cellere, Worldwide Sales & Marketing Managing Director said: "The Bulgari name has always been a symbol of excellence and prestige around the world and an ambassador for the creative talent and skill that is capable of creating excitement thanks to daring aesthetic innovation and inspiration, whose roots lie in 'real' Italian culture, including figurative Greek and Roman art.

Working together with Azimut Yachts on this event in the wonderful setting of Portofino, another great icon in the Italian luxury way of life, is a prime example of a choice that once again confirms an inimitable style that can interpret every era, now and in the future", sentenced Macchi Di Cellere.

Last modified on Thursday, 11 July 2013 15:15